Modartt is the company; Pianoteq is (just) a product. Pianoteq *could* be modularized as The Dragon says. Should it be? I doubt it. I think there is danger in trying to make one product be all things to all people. I would however like to recreate the acoustic double bass that was available in PTQ 2 as I have the score for Miles Davis' Flamenco Sketches and already have a physically-modeled trumpet.
I have been extensively involved with Hauptwerk for 5 years, beta-testing version 2 and involved in production of several sample sets on various levels. There are two "factions" in the Hauptwerk community; those who are striving to produce accurate facsimiles of existing pipe organs (including their natural acoustics) for home use/archival purposes, and those (fewer in number and considerably less commercially vocal) wishing to support and augment existing pipe organs with digital technology and provide viable alternatives to expensive pipe installations. It is the latter camp to which I (mostly) belonged.
It is true that Hauptwerk relies on multi-gigabyte sample sets but unlike conventional samplers and due to the nature of the organ (anything can be sounded at any time and in any combination) the entire organ must be loaded into RAM. Just think about that for a second. It just isn't practical at the present time to sample a large organ with samples longer than 10-15 seconds, particularly at more than 44.1/16 bit.
It is correct that organ tone does not decay, but conversely the tone is far from static and a looped sample is hardly optimal in this application. Hauptwerk does (where possible) use multiple loops within samples to make the result less boring. Looping these samples is no mean feat, particularly if the recording is up-close rather than ambient. Even assuming that all these conditions are met and a "perfect" set of samples is obtained, rather like the situation with sample pianos, you're left with a very narrow representation of a particular instrument which, even with Hauptwerk's built-in, real-time voicing controls (tone filters, nothing more, nothing less) is always going to have the same basic flavour. You're not going to be able to turn a Viola da Gamba into a leathered Open Diapason No. 1.
(Please forgive the length; I've had a few)
One poster commented that there isn't much percussive attack on an organ. Sure. But there *is* an attack which is very complex and the nature of it is rooted in physics and the physical construction of the pipe/style of voicing. Something which could be done with Physical Modeling that cannot be achieved any other way, would be akin to the hammer hardness and soundboard controls in Pianoteq; for an organ, (simplifying) the variables could be:
1) Diameter of pipe (narrow pipes develop more overtones than broad ones)
2) Ratio of mouth width to pipe diameter.
3) Height of upper lip of pipe (lower develops more overtones and quicker attack, generally a higher lip is used for orchestral flutes on copious wind)
4) Windpressure (complex interactions with other parameters, naturally!)
5) Wind flow rate (toe hole size, position of languid)
6) Taper of pipe (suppression/reinforcement of certain harmonics)
7) Stopped or open (pitch and timbre change)
8) Chimmneys (partially stopped) - development of higher harmonics - reedy tone
9) Scaling - timbre changes over the compass of the keyboard. Ralph Downes' book "Baroque Tricks" gets into this heavily and his experiments at the Royal Festival Hall.
...and that's just for flue pipes.
To clarify, the Hauptwerk wind model modulates both tone and frequency of the samples in real time to simulate the (sometimes excessive) wind demand when lots of pipes are sounding. While it *is* possible to radically change the tone of the samples by stating "pipe X is on 6" of wind" and then only supplying it with, say, 2", this will radically affect the pitch in unpredicable ways and wasn't the actual point of the model. The actual tone generation in the engine is purely sample-based.
It is my dream to be able to, for instance, extend the compass of a stop on a real organ, either upward or downward, by applying real measurements such as those mentioned above, to a virtualized model. Or to be able to replace one type of solo flute with one of a different character, without resorting to crude tone controls (ignoring time-domain features) or swapping out entire sets of laboriously-created samples. Never underestimate how laborious a process sample editing is.